Hidden prices scare people off
“Free quote” isn't enough: showing starting prices brings in the right patients and takes the worry away for everyone else.
Websites for dental and medical practices
People looking for a dentist have two worries: how much will it cost and how much will it hurt. A website that answers both, calmly and without slogans, fills your appointment book better than any special offer.
Across Italy, all done remotely: a video call, WhatsApp and a free preview of your website.
What isn't working today
We see these every week, in almost every business we talk to. They're also the quickest to fix.
Your website sounds like a flyer
Brochure phrases, photos of Hollywood smiles. People are looking for someone they can trust, not an advert.
Booking is complicated
People who are scared of the dentist don't like phoning. A form where they can even write “I'm scared” is a huge step.
The website we build
for dental practices
Everything here is included in the package, not an extra to add later.
Treatments with prices
Every treatment with its starting price, written so anyone can understand it.
Online booking
Reason for the visit, day and time slot. With room for patients to tell you whatever you need to know.
The first visit explained
What happens, how long it takes, how much it costs: fewer cancellations and fewer fears.
Awkward questions
Fear, costs, years without a check-up: honest answers, written with respect.
Emergencies easy to find
Anyone in pain finds the number and the time to come in straight away.
Within the rules
Copy that complies with the Italian rules on healthcare advertising, with the medical director named.
Three things that make
the difference
Small details that really bring in enquiries on dental practice websites. We always include them, even in the simplest package.
Treatments explained in simple words
What happens, how long it takes, whether it hurts: people who are scared of the dentist are looking for exactly these answers.
A first visit with no surprises
What it includes, what it costs, what to bring: it takes the anxiety away for anyone who has never been to you before.
The team, with names and qualifications
Patients want to know who'll be treating them. Names, roles and a real photo build trust.
Frequently asked questions
Prices, timings and who owns the website: the things that matter, in plain words.
Can I put prices on the website?
Yes. Italian law bans healthcare advertising that is misleading or encourages unnecessary treatment, not transparent information about services and fees. We write the copy with that in mind.
Can I show photos of patients?
Only with written consent, and with care. It's often better to focus on the practice, the equipment and the people on your team: it has the same effect, with no risk.
How much does it cost?
With treatments, booking and information pages, it's the Complete package: €1,190, paid once.
Do I need practice management software too?
If you already have one (for appointments, for example), we connect the form to it; otherwise requests arrive by email.
What can a medical practice say on its website?
Clear, verifiable information about treatments, qualifications and how the practice is run, with no promised results and no promotional tone, as the professional code of conduct requires.
Are appointment requests secure?
The form travels over HTTPS and only asks for what's needed to call the patient back: health details are collected at the practice, not on the website.
Worth reading before you decide
Our practical guides: real prices and what actually works, no beating about the bush.
Guide
Google reviews: how to get more of them, without tricks
How to ask customers for Google reviews with a direct link and QR code, how to reply to negative ones, and what to avoid so your profile isn't at risk.
GuideCookies and privacy: what a business website needs
Cookie banners, privacy notices and contact forms: what Italian law really asks of a small website, per the Garante's guidelines. No scaremongering.
GuideWebsite: 10 questions to ask before you sign
Domain, contract length, who updates the content, what happens if you switch: the ten questions that spare you surprises with whoever builds your site.
Other sectors
Restaurants and pizzeriasBars and cafésHair and beautyGyms and personal trainersHotels and B&BsWorkshops and tradespeopleTakeaway pizzeriasPastry shops and bakeriesBuilders and renovationsEstate agenciesBeauticians and beauty salonsGelato shopsProfessional firmsFarm stays and holiday homesPhysiotherapists and osteopaths
Tell us about your business.
We'll reply within 24 hours with a clear quote, free and with no obligation. If you're not convinced, you're still left with a list of things to fix.