Commissions eating into your margin
Guests who've already found you on a booking platform often search for your name on Google to book direct. If they don't find a convincing website, they go back to the platform.
Websites for hotels, B&Bs and holiday homes
Every booking that comes through a booking platform costs you 15 to 20 per cent. A well-made website doesn't get rid of the platforms, but it moves some of those bookings to your direct channel. With twenty rooms, over a year, it pays for itself in the first month.
Across Italy, all done remotely: a video call, WhatsApp and a free preview of your website.
What isn't working today
We see these every week, in almost every business we talk to. They're also the quickest to fix.
Muddled photos and rooms
Each room needs its own page, with clear amenities and a starting price.
No English at all
If you work with guests from abroad and your website is only in Italian, you're shutting out half the market.
The website we build
for hotels and B&Bs
Everything here is included in the package, not an extra to add later.
Direct booking
Connected to your booking engine, or direct requests through a form.
Room pages
One for each room type, with a gallery, amenities and starting price.
Multilingual
Italian, English, German: the right version opens automatically.
Things to do nearby
Pages about the surrounding area bring traffic from Google and make stays longer.
Reviews
The best ones, always visible, right where they're needed.
Speed
Big photos and a lightweight website: you can have both.
Three things that make
the difference
Small details that really bring in enquiries on hotel and B&B websites. We always include them, even in the simplest package.
Your CIN clearly displayed
This national ID code must appear in every listing, your website included: we put it in the footer and on the room pages.
A reason to book direct
Breakfast included, later check-out, free parking: on your own website you can offer better terms than the booking platforms.
Photos of every room, bathroom included
Guests want to know exactly where they'll be sleeping. Vague photos lose you bookings.
Frequently asked questions
Prices, timings and who owns the website: the things that matter, in plain words.
Can you connect to my channel manager?
Yes, to the main ones (Octorate, Krossbooking, Beddy and similar). If you use something else, we check before we start.
How much does it cost?
The Complete package costs €1,190, paid once, and each extra language €180, with a careful translation. With booking linked to your channel manager, you move up to the Custom package, from €2,500.
Do you do the translations too?
We translate the copy into English and German ourselves, checked by native speakers if your property needs it.
Can I manage prices from the website?
Prices stay wherever you already manage them; the website shows them as “from” prices and sends guests to the booking engine.
Can I charge less on my website than on the booking platforms?
Yes. Since 2017, Italy's competition law has made void any agreement that stops accommodation businesses from offering better terms on their own website.
Where does the CIN (national ID code) have to be shown?
Displayed outside the property and stated in every listing, wherever it's published: so on your website too. The websites we build already include it.
Worth reading before you decide
Our practical guides: real prices and what actually works, no beating about the bush.
Guide
Websites for B&Bs and holiday homes: more direct bookings
What booking-platform commissions really cost, what a B&B website needs to win bookings on its own, and the legal requirements to meet, CIN included.
GuideGoogle reviews: how to get more of them, without tricks
How to ask customers for Google reviews with a direct link and QR code, how to reply to negative ones, and what to avoid so your profile isn't at risk.
GuideCookies and privacy: what a business website needs
Cookie banners, privacy notices and contact forms: what Italian law really asks of a small website, per the Garante's guidelines. No scaremongering.
Other sectors
Restaurants and pizzeriasBars and cafésHair and beautyGyms and personal trainersWorkshops and tradespeopleTakeaway pizzeriasPastry shops and bakeriesDentists and medical practicesBuilders and renovationsEstate agenciesBeauticians and beauty salonsGelato shopsProfessional firmsFarm stays and holiday homesPhysiotherapists and osteopaths
Tell us about your business.
We'll reply within 24 hours with a clear quote, free and with no obligation. If you're not convinced, you're still left with a list of things to fix.