Platform commissions
A €120-a-night room booked for a week leaves more than a hundred euros with the platform. With a direct booking that money stays with you, and the guest often pays less.
Booking platforms bring you guests, but they keep fifteen, sometimes twenty per cent of every booking. Many of those guests had already found you: they were just looking for an easy way to book with you. Your website gives them that, and shows what the platforms don't: the food, the land, the people.
Across Italy, all done remotely: a video call, WhatsApp and a free preview of your website.
We see these every week, in almost every business we talk to. They're also the quickest to fix.
A €120-a-night room booked for a week leaves more than a hundred euros with the platform. With a direct booking that money stays with you, and the guest often pays less.
Pets allowed? Is the pool open? Can we come for dinner without staying the night? Written clearly on the website, the answers arrive before the questions do.
The restaurant open to non-residents at weekends, the wines, the olive oil: if they can't be seen online, only the guests you already have will discover them.
Everything here is included in the package, not an extra to add later.
Every room has its own page: photos, square metres, beds, amenities and starting price.
Dates, guests and room: the request reaches you complete and you reply with one tap. A calendar synced with the booking platforms is a custom job.
Weekend menus, themed dinners, tastings: bookable even by people who aren't staying with you.
Grape harvest, walks, cookery classes: things to do, shown with photos and dates.
English and German for guests from abroad, who often book months ahead.
Gravel roads, confused satnavs, that last stretch: clear directions that spare you phone calls from the car.
Small details that really bring in enquiries on farm stay websites. We always include them, even in the simplest package.
This national ID code must appear in every listing, your own website included: we put it on the room pages and in the footer.
Dates, number of guests, approximate price: people who see straight away what they'll spend send more serious enquiries.
The vineyard, the vegetable garden, the produce: it's what sets a farm stay apart from a hotel, and what the booking platforms don't tell.
Prices, timings and who owns the website: the things that matter, in plain words.
The Complete package, with rooms, photos, food, experiences and a booking form, costs €1,190, paid once. An availability calendar synced with the booking platforms, or online payment, is a Custom project from €2,500. Domain and hosting are separate and registered in your name: around €30–60 a year.
No: they bring you new guests and they're worth keeping. The website is there so that people who've already found you, returning guests and word-of-mouth guests can book with you directly.
We help you choose and touch up your own. For rooms and landscapes a proper photo shoot makes all the difference: if you like, we'll put you in touch with a photographer in your area.
Yes: we always recommend English, and German if you work with guests from northern Europe. Each extra language is added to the quote, and you review the translations before they go live.
You can start with a product list and an order request; a full online shop is assessed separately, because it brings shipping and payments with it.
Yes. Since 2017, Italian law has made void any agreement that stops accommodation businesses from offering better terms on their own website.
Our practical guides: real prices and what actually works, no beating about the bush.
What booking-platform commissions really cost, what a B&B website needs to win bookings on its own, and the legal requirements to meet, CIN included.
GuideEight practical rules for phone photos of dishes, shop windows and venues: light, angle, background, and the two mistakes that ruin everything.
GuideHow to ask customers for Google reviews with a direct link and QR code, how to reply to negative ones, and what to avoid so your profile isn't at risk.
We'll reply within 24 hours with a clear quote, free and with no obligation. If you're not convinced, you're still left with a list of things to fix.