Websites for hairdressers and beauticians: what they need
The phone ringing while your hands are in someone's hair, the WhatsApp requests at midnight, the price list nobody can find. A well-made website takes work away instead of adding to it.
By Cristian Lazzarini and Ismail Xhakerri · updated 5 October 2026
The five things you really need
- Booking without a phone call. Whether it's an online appointment book or a simple request with a day and a service, clients should be able to book even at eleven at night, when they think of it.
- A price list with real prices. Even just “from €35”. It's the question every client asks, and once it's on the website they stop asking it on the phone.
- Photos of your real work. Your cuts, your colours, your nails. Not photos taken from the internet, which clients recognise.
- Opening hours, where you are, parking. It sounds obvious, but it's the reason most people open the website.
- Who works in the salon. Names, specialities, a photo. People book a person, not a place.
Booking: online appointment book or request form?
If you already use management software with an online appointment book, the website connects to it and clients can see the free slots. If you don't, a well-made request (service, day, time slot, phone number) reaches you on WhatsApp or by email, and you confirm it yourself when your hands are free. Many booking apps also send clients reminders, which cut down on missed appointments.
Be careful with booking platforms that keep a commission on new clients: they're fine for getting discovered, but people who already know you should book with you, on your own website.
The price list: why you should publish your prices
Many salons don't publish their prices because they're afraid of looking expensive. In fact the opposite happens: people who see the prices arrive already convinced, and anyone who's only after a discount drops out before wasting your time. Use “from” prices and add how long each service takes: it also helps clients work out how much time to book.
Photos, with consent
Before-and-after photos are the strongest content a salon has. Two rules: the same light and the same position in both photos, and the client's written consent if their face can be recognised. For light and framing, see our rules for phone photos.
Google, where people really look for you
“Hairdresser” or “beautician” plus the name of your area are searches people make every day. That's where your Google Business Profile and your reviews call the shots: the right category, up-to-date opening hours, recent photos, a reply to every review. How to get more of them without breaking the rules is explained in the guide to Google reviews.
What's just for show
- Heavy videos at the top of the page that won't play on a phone.
- Background music and pop-up windows that open by themselves.
- Generic text like “passion and professionalism”, which could belong to any salon.
- A gallery of a hundred photos that all look the same: twenty, well chosen, are better.
A salon website works when the phone rings less and the appointment book fills up all the same.
See how it can look on your phone: the Atelier Mila demo and the Estetica Iris one. What we put into salon websites is explained on our pages for hairdresser websites and beauty salon websites.
Further reading
Tell us about your business.
We'll reply within 24 hours with a clear quote, free and with no obligation. If you're not convinced, you're still left with a list of things to fix.